Generating a lead is the beginning of the process, not the end of it. Most businesses treat it as the finish line, hand the contact to sales, and move on to generating the next one. Then they wonder why so few leads convert.The reality of B2B buying is that most people who fill out a form aren’t…
Every marketing team wants to reduce cost per lead. Fewer dollars per lead means more leads for the same budget, which looks like unambiguous progress in any reporting dashboard. The problem is that CPL is one of the easiest marketing metrics to improve for the wrong reasons.Broaden your targeti…
Getting traffic to your website feels like progress. Running ads that generate clicks feels like momentum. Collecting contact form submissions feels like leads. But if none of those activities are producing customers, something in the lead generation funnel is broken, and more traffic isn’t going to…
Take the first step towards achieving your business goals. Contact Goddard Strategies today to learn how we can help you achieve measurable results and unlock your full growth potential.
