The Goddard Strategies Blog
Insights & Innovation
Featured Blog:
Demand Generation vs Lead Generation: What’s the Difference?
These two terms get used interchangeably in marketing conversations, and the confusion causes real problems. Businesses invest in demand generation vs lead generation without understanding they’re funding different outcomes, then wonder why the results don’t match expectations. A campaign built to c…
Choosing where to invest your marketing budget is one of the highest-stakes decisions a B2B business makes each year. Get it right, and your B2B lead generation funnels produce a consistent, qualified pipeline. Get it wrong, and you spend a year learning expensive lessons about channels that were ne…
Getting traffic to your website feels like progress. Running ads that generate clicks feels like momentum. Collecting contact form submissions feels like leads. But if none of those activities are producing customers, something in the lead generation funnel is broken, and more traffic isn’t going to…
Your homepage is the most important page on your website, and it’s also the most commonly misused. Businesses routinely treat it as a place to put everything rather than as a strategic asset designed to do a specific job: communicate value clearly, build trust immediately, and move visitors toward a…
Mobile website optimization has moved from a best practice to a baseline requirement. More than half of all global web traffic now comes from mobile devices, and for local businesses and service providers, that share is often significantly higher. Businesses that have adapted their websites to perfo…
Website speed optimization isn’t a technical nicety.[CR1] It’s a direct driver of how much of the traffic you earn actually converts into business. Every additional second of load time increases the likelihood that a visitor abandons the page before it finishes loading, and every abandoned visit is…
Most businesses spend the majority of their digital marketing energy on content and traffic, and relatively little on the underlying website structure for SEO, which determines whether that content and traffic actually produce results. Structure is unglamorous work. It doesn’t show up in a headline …
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