Frequently Asked Questions (FAQs)

Get clear answers about our AI, SEO, and digital growth solutions designed to elevate your business.

Website Design & Development

Do you offer custom website design services?

Yes, we specialize in fully custom website design services. Every website we create is tailored to reflect the unique brand, goals, and user needs of each client—no templates or one-size-fits-all solutions. Our focus is on delivering visually compelling, high-performing websites that stand out and drive results.

Yes, we offer e-commerce website development tailored to your business needs. Whether you’re launching a new online store or upgrading an existing platform, we can help with everything from design and functionality to secure payment integration and user experience optimization. Our goal is to create seamless, scalable e-commerce solutions that drive sales and customer satisfaction.

Our website redesign process begins with a comprehensive audit to assess current performance and identify opportunities for improvement. From there, we build a solid SEO framework and sitemap, followed by content development, design, and finally, development. Each stage is collaborative and only moves forward with the client’s approval, ensuring alignment every step of the way and a final product that meets your goals.

Absolutely. Responsive design is a core part of our website development process. We ensure that every site we build is fully optimized for mobile devices, tablets, and desktops before it goes live. This guarantees a seamless user experience across all screen sizes and devices.

We specialize in WordPress for standard websites, offering flexible and user-friendly solutions. For more complex projects, we develop fully custom-coded websites to meet unique functionality and scalability requirements. Additionally, we work with Shopify for e-commerce websites, providing a robust and streamlined platform for online stores. This range of expertise allows us to match the right solution to each client’s goals and business needs.

AI Solutions

How can AI solutions help my business with automation?

Our AI solutions help automate and streamline both customer-facing and internal processes. They make data easier to digest, reduce manual effort, and improve efficiency across your operations. Whether it’s enhancing customer support, optimizing workflows, or enabling smarter decision-making, AI can help your business operate more effectively and scale faster.

We offer two powerful AI-powered tools designed to enhance business operations and customer experience across industries:

  • AI Voice Bot – Our intelligent voice assistant can handle inbound and outbound calls, schedule appointments, take messages, and manage routine phone interactions. It is HIPAA-compliant for healthcare clients, but it’s built to serve all industries with the same high level of professionalism and efficiency. It also integrates seamlessly with your existing CRM or ERP systems, enabling smooth data management and follow-up processes.
  • AI Chatbot – This smart chatbot provides instant responses to customer inquiries, supports appointment scheduling, and offers 24/7 assistance via your website or messaging platforms. It also integrates with your CRM or ERP to ensure accurate and up-to-date customer engagement.

Together, these tools help automate key tasks, reduce manual workload, and deliver faster, more consistent service for your customers—regardless of your industry.

Yes, we can integrate AI into your existing business processes to enhance efficiency, automation, and decision-making. Our solutions are designed to work seamlessly with your current systems—such as CRMs, ERPs, scheduling platforms, and communication tools—so you don’t have to start from scratch. Whether it’s streamlining customer support, automating routine tasks, or making data more actionable, we tailor AI integration to fit your specific workflows and goals.

At the moment, we don’t offer dedicated AI solutions specifically for data analysis and decision-making. However, we’re always open to exploring new capabilities based on our clients’ needs. If you have a specific use case in mind, we’d be happy to discuss it and see how we can potentially support or develop a custom solution for you.

Certainly. Many businesses have benefited from our AI solutions focused on automation and customer engagement:

  • Medical Clinics – Use our HIPAA-compliant AI voice bot to handle appointment scheduling, patient reminders, and routine call management, freeing up front desk staff and improving service.
  • Home Services Companies – Deploy our AI chatbot to provide instant responses to customer inquiries, book services, and operate 24/7—even outside of business hours.
  • Law Firms and Consultancies – Integrate our AI tools to automate client intake, schedule consultations, and streamline communication without manual follow-up.

These solutions help businesses save time, reduce overhead, and deliver faster, more consistent customer experiences—all without needing to overhaul their systems or focus on complex data analysis.

SEO (Search Engine Optimization)

What is included in your SEO audit?

Our SEO audit provides a comprehensive evaluation of your website’s search performance and identifies key opportunities for improvement. It includes:

  • Technical SEO Analysis – We assess the technical foundation of your site, including site speed, mobile responsiveness, crawlability, indexability, and security. A solid technical setup is essential for enabling search engines to properly access and understand your content.
  • On-Page & Content Analysis – We examine individual pages for keyword optimization, content quality, structure, internal linking, and freshness. This helps ensure that your content is relevant, well-organized, and aligned with what your audience is searching for.
  • Off-Page Authority Review – We analyze your backlink profile, looking at the quality, quantity, and relevance of external sites linking to yours. These backlinks are critical for building domain authority and improving rankings.
  • Actionable Recommendations – You’ll receive a prioritized list of improvements tailored to your site. These recommendations are practical, data-driven, and categorized to help you focus on the most impactful areas first.

Yes, we offer comprehensive local SEO services to help your business stand out in local search results. This includes optimizing and regularly updating your Google Business Profile (GBP), managing localized directory listings, and applying local SEO best practices to your website—such as localized content, keyword targeting, and structured data. Our goal is to improve your visibility in local searches and attract more nearby customers to your business.

We improve website rankings on Google through a comprehensive, multi-faceted SEO strategy. This includes:

  • In-depth Keyword Research – Identifying the right keywords your target audience is searching for.
  • Technical Optimization – Enhancing site speed, mobile responsiveness, crawlability, and overall technical health.
  • High-Quality Content Creation – Developing valuable, engaging, and search-intent-driven content that answers user questions.
  • Authoritative Link Building – Earning high-quality backlinks to boost domain authority and credibility.
  • Ongoing Monitoring & Optimization – Continuously tracking performance metrics and refining strategies based on data insights.

This holistic approach ensures long-term visibility and sustainable growth in search engine rankings.

Yes, we provide comprehensive keyword research and content optimization services—and we don’t just deliver insights, we apply them directly to your website. We identify high-impact keywords based on your industry, audience, and search intent, then optimize your existing content or create new content to improve relevance, visibility, and engagement. Our goal is to ensure your site ranks well and connects with the right audience at every stage of the buyer journey.

Our strategies for attracting relevant organic traffic begin with a deep understanding of your target audience and their search behavior. We conduct thorough keyword research to uncover high-intent, relevant search terms, then create valuable, SEO-optimized content that directly addresses those needs. In parallel, we ensure your website is technically optimized for performance, mobile usability, and crawlability. This combination of strategic content and a strong technical foundation drives visibility, engagement, and long-term growth in organic traffic.

B2B Lead Generation

How do you identify high-quality B2B leads?

We identify high-quality B2B leads by first defining a clear Ideal Customer Profile (ICP), which serves as the foundation for a focused lead generation strategy. From there, we enrich lead lists with firmographic and technographic data, as well as intent signals that reflect genuine buying interest. Using trusted third-party data sources and platforms like LinkedIn, we target key decision-makers and high-value accounts. Each lead is then validated through in-depth research and profiling to ensure strong alignment with your business goals and a higher likelihood of conversion.

Our lead generation strategy starts by identifying your Ideal Customer Profile (ICP) to build a highly targeted prospect list. From there, we implement a multi-channel approach to generate both Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). This includes personalized outreach through email, social media, voice calls, and SMS—delivered in a coordinated, automated sequence. Each message is tailored to your specific criteria to maximize engagement and response. We also apply the same multi-channel strategy to effectively nurture and convert inbound leads.

Yes, we can absolutely support targeted outreach for sales leads. We start by refining your lead list to align with your Ideal Customer Profile (ICP). From there, we craft personalized messages that speak directly to each lead’s role, company context, and specific pain points. Our team segments your audience to tailor outreach sequences for maximum relevance and impact. We also provide your sales team with valuable research and insights, and use automation tools to streamline outreach—while still preserving a high level of personalization.

Our approach to building long-term customer relationships begins with a deep understanding of your business, goals, and target market. We establish clear expectations by aligning on specific KPIs and success metrics from the start. Throughout the engagement, we provide regular reporting and data-driven analysis to optimize performance and adapt strategies as needed. Consistent, transparent communication is key—we stay closely connected to ensure your campaigns are not only effective but continuously improving over time.

Yes, we provide comprehensive lead nurturing services. Our process begins by segmenting your leads based on their behavior, interests, and position in the buyer’s journey. We then deliver personalized, relevant content—such as case studies, blog posts, webinars, and product demos—that speaks directly to their needs and pain points. Using marketing automation tools, we coordinate strategic, multi-channel touchpoints across email, social media, and more. Our approach focuses on adding value through helpful resources rather than aggressive sales tactics. Throughout the campaign, we track performance and continuously optimize to drive engagement and conversions.

General/About Goddard Strategies

What industries do you typically work with?

We primarily work with clients in the healthcare, professional services, and home services industries. However, our expertise is adaptable, and we’re open to partnering with businesses in other industry verticals based on client needs and project alignment.

We measure the success of our digital strategies using a combination of key performance indicators (KPIs) aligned with each client’s goals. These may include metrics such as website traffic, conversion rates, lead generation, customer engagement, return on investment (ROI), and overall campaign performance. We also conduct regular performance reviews and provide transparent reporting to ensure our strategies are delivering measurable results.

Yes, we offer comprehensive ongoing support and maintenance for all our services. We utilize monitoring tools to proactively identify issues, ensuring fast response times and minimal disruptions. All support requests are handled directly by our core team, so clients receive expert attention and quick resolution.

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